As Twitter continues to attempt to monetize its user base, it's bringing more targeted ads to users, the big difference between Twitter and Google or Facebook, is that Twitter is going to let users opt out of retargeted ads. Below are a few excerpts from the article, but I really like this concept as a user. It seems less invasive since users can opt out if these so choose; however, it will still give marketers the more effective targeted ads that they desire. I also like the opt out ability as a marketer since while it will give users a feeling of control, I doubt many users will actually opt out since many users won't go take the time to complete the extra step. This seems like a good step for Twitter to start making money and earn it's previously massive valuation.
Here come the targeted tweets: Twitter is officially joining Facebook, Google and others who use so-called “retargeting” to select the ads you see when you’re on the site. Advertisers like these type of ads because they think they are more effective. Privacy groups and some consumers, on the other hand, find them creepy. But the ad industry counters that there’s nothing to worry about, because the data is all anonymous.But unlike other companies, Twitter is letting users opt-out of the targeting system.
http://gigaom.com/2013/07/03/twitter-will-tailor-ads-based-on-your-browsing-but-you-can-opt-out/
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