Saturday, July 13, 2013

Gartner's Digital Marketing Transit Map

I work for Gartner, a technology research and advisory firm. Because of the rapid growth of digital technology and the amount of innovation happening in the field, Gartner recently launched a "transit map" of the digital marketing landscape to help better serve our clients' needs.

This tool lists out all the different players and stakeholders in this field.It also identifies connections among different business functions, application tracks, and providers. The map is an interactive tool that is free for everyone. Check it out!

http://www.gartner.com/technology/research/digital-marketing/transit-map.jsp

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