Facebook Back in the Game

After reading the Facebook Effect, I was convinced of the long term value created by Facebook. Their ubiquity across the Internet landscape, made all the more powerful by Facebook Connect and the Open Graph API, coupled with their incomparable data makes them an invaluable tool for marketing. Post IPO, the concern seems to have been that Facebook would not adopt successfully to mobile. As the most recent earning show, these concerns are unfounded. Facebook now receives half of its advertising revenue from mobile ads, having shown an ability to adapt. The stock was up 20% on the earnings news-- still a far cry from it's $38 IPO price, but a positive sign nonetheless!