Based on today's class discussion on social media I thought that the following article published in Forbes magazine would be insightful. Forbes magazine has recently published a research report on social media marketing trends for 2013. Here are some of the findings:
1) Forums are down: 24% in 2011; 16% in 2013
Geo-location services such as Foursquare are down as well (17% in 2011; 11% in 2013)
2) Respondents with more than 5 years experience are far more likely to use LinkedIn LNKD +1.72% than the average respondent (92% vs. 70%).
3) Marketers who spend more than 40 hours a week on social media are more heavily focused on Pinterest, Google GOOG +0.3%+, Instagram and YouTube than those who spending 6 hours a week or less on social media marketing.
4) Biz-to-Consumer marketers have adopted Facebook FB +0.39% at a greater rate than Biz-to-Biz marketers; however, the opposite is true for LinkedIn. Although Facebook is the most important social platform for a strong majority (67%) of B2C marketers, Facebook and LinkedIn are tied among B2B marketers at 29% each.
5) 67% of marketers plan to increase their Twitter activities. This is a significant majority, but is down slightly from 69% last year and 73% in 2011. Younger marketers are much more likely to use photo sharing sites such as Instagram than their older counterparts.
-Here’s the biggest shocker, for me: the report says 80% of marketers have no plans to use daily deal sites, such as Groupon GRPN -0.99% or LivingSocial in the near future.
1) Forums are down: 24% in 2011; 16% in 2013
Geo-location services such as Foursquare are down as well (17% in 2011; 11% in 2013)
2) Respondents with more than 5 years experience are far more likely to use LinkedIn LNKD +1.72% than the average respondent (92% vs. 70%).
3) Marketers who spend more than 40 hours a week on social media are more heavily focused on Pinterest, Google GOOG +0.3%+, Instagram and YouTube than those who spending 6 hours a week or less on social media marketing.
4) Biz-to-Consumer marketers have adopted Facebook FB +0.39% at a greater rate than Biz-to-Biz marketers; however, the opposite is true for LinkedIn. Although Facebook is the most important social platform for a strong majority (67%) of B2C marketers, Facebook and LinkedIn are tied among B2B marketers at 29% each.
5) 67% of marketers plan to increase their Twitter activities. This is a significant majority, but is down slightly from 69% last year and 73% in 2011. Younger marketers are much more likely to use photo sharing sites such as Instagram than their older counterparts.
-Here’s the biggest shocker, for me: the report says 80% of marketers have no plans to use daily deal sites, such as Groupon GRPN -0.99% or LivingSocial in the near future.
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