- Interactive spending will achieve a 12 percent compound annual growth rate, totaling $103 billion by 2019. Mobile leads this growth, accounting for 66% across interactive categories in the next half decade. This is an incredible trend for all industries to keep in mind when planning forward looking strategic competitive advantage.
- Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday combined. This does not include iPhone 6 and 6 Plus, which will further boost the estimate.
- 18% of mobile marketers plan to use iBeacon technology to target consumers. iBeacon is a small, cheap Bluetooth transmitters that provides location-based information and services to iPhones and other iOS devices.
- McDonald's led all fast-food brands with 51,037,243 likes for its Facebook posts.
- Target benefits greatly from #AlexFromTarget. With the help of a small army of teenage girls, his Twitter account went from 144 followers to over 663,000 in just a few days, and he appeared on “The Ellen Degeneres Show,” a respectable stamp of approval for new Internet stars.
- Mercedes-Benz is the best advertiser in its category when it comes to television, print, digital, social and out of home
- Location data continues to be troubled. E.g. 80% of inventory from publishers were disposed because of inaccurate location data.
- AOL beat expectations big time for Q3, reporting an 18% increase in overall advertising revenue driven by a massive 37% boost in the company's programmatic ad revenue.
- Magisto, a mobile video software firm, recently completed an amazing contest-based campaign with the brand All that provided a plethora of social media clips and marketer shout-outs.
- 428,675 people watched Mark Zuckerberg's Facebook video about helping fight Ebola in the first five hours after it was posted.
My favorite is #10 as it is incredible that the public is still tuning into non-experts as long as they are respected, public, and vocal. Facebook continues to rank high as a medium to communicate real time live announcements. It is interesting that Twitter was not the chosen medium to do so.
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