Despite its $10 billion valuation, Snapchat hadn't recorded any revenues until recently. Now it appears that the messaging app has settled in on it's advertising model - and it shares a few parallels with live TV.
Using the "Our Story" feature, Snapchat will allow brands to sponsor live stories or pay to have their own snaps inserted into them. The idea of a brand sponsoring content in this way actually goes back even farther - to the early days of radio broadcasting - but just like in the pre-DVR days of television, users won't be permitted to tune out or fast forward through the ads.
From the article:
"As a hypothetical example of how the "Our Story" ads would work, a brand like Home Depot -- which is the presenting sponsor for ESPN's college football preview show -- could be the presenting sponsor for Snapchat's college football "Our Story" and have the brand's logo appear on the collection's opening title snap. The home-improvement retailer, which sells grills, could also take photos or videos of people barbecuing outside the stadium before the game, add a Home Depot logo and pay for those snaps to appear within the "Our Story" feed. Snapchat is expected to append some kind of labeling denoting the paid-for snaps as ads, the people said."
Source: http://adage.com/article/digital/snapchat-discussing-ad-type-similar-live-tv/295700/
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