Facebook, Twitter Push ECommerce, Like
It Or Not
The article I found for blog post #6 is regarding how Facebook
and Twitter are making a push as Shopping destinations. The article notes that major social networks companies have unveiled
plans to start using "buy" buttons on their sites, which could start
having an impact on "social shopping" environment.
The idea of
using social networks to promote e-commerce has been around for some time, but so
far has failed to deliver much. Facebook had some short-lived programs for digital
gifts and another programs selling virtual goods via Facebook games.
There is smooth connection between shopping and social networks, since users often discuss products and brands in the messages. In addition, sharing feature can be a reliable indicator of what people are going to buy. The article noted that among milennials born in the 1980s or 1990s, 55% will click on content shared by social network friends, and often consider peers recommendations to decide what to buy.
There is smooth connection between shopping and social networks, since users often discuss products and brands in the messages. In addition, sharing feature can be a reliable indicator of what people are going to buy. The article noted that among milennials born in the 1980s or 1990s, 55% will click on content shared by social network friends, and often consider peers recommendations to decide what to buy.
Given we use social networks as part of the decision-making process, I believe there are tremendous untapped potential for growth in social commerce business. Until recently, social media marketing has been mainly about softer strategies such as brand awareness, which are difficult to measure. However, moving toward social commerce is a smart decision for social media networks because of the sheer volume of users online, but that marketers need a well-defined strategy.
I believe just putting a buy button out there is not going to be effective unless it is targeted in the right way. However, the challenge is building enough context around that buy button. Thus, Social media will need to be aware of consumer’s buying trends and find ways to deliver ads and purchase opportunities without turning members off
Moreover, the
other challenge is helping business partners think about how social commerce is
different from e-commerce. Facebook and Twitter are much more engaging and
they're based on people and dialogue, yet businesses take traditional
approaches to new paradigms and expect them to work the same. But it is hard to
take traditional Web approach to a social network.
<source
: http://www.informationweek.com/software/social/facebook-twitter-push-e-commerce-like-it-or-not/d/d-id/1297457>
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