Here are 11 reasons why bulk email internet marketing
does NOT work – because
1. 45% of emails are spam, so they are not even
opened
2. Companies that invest in spam bulk emails gain a
bad reputation
3. Returns are low without a targeted opt-in list
4. Repeat bulk emails to unsolicited customers can
give you poor reviews
5. Which leads to dip in online sales
6. Which makes it more difficult for opt-in email
marketers to get their point across
7. It’s a form of cold calling and “it sucks”
8. A response from an unsolicited bulk email receiver
is out of ignorance or frustration
9. As a social media marketer, your personal
reputation may get damaged
10. Companies hiring third party email marketer
results in poor grammar, low open rates, etc.
11. Without an “unsubscribe” button, you keep
spamming people. No one will be able to
receive your mails.
So, always invite people to opt-in to an email list,
never buy one. Just don’t do it. Yes, we heard this in class, so independent
confirmation.
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