Here you have 2 different success stories about Facebook advertising using 2 different methods. The first one, Tilt by using website Custom Audiences to re-market to people who have already indicated their interest in the platform by visiting Tilt’s website. And the second one, Direct Energy, by using carousel ads to educate consumers about energy options and showcase its competitive plans, using ad creative that reflected viewers’ diverse home lives and priorities.
Tilt Result
Crowdfunding platform boosts customer base
The social network for group payments collection used website Custom Audiences to target ads to a college-aged site visitors, driving a 70% boost in overall web traffic to its Ambassador program landing page.
- 2Xhigher conversion rate with website Custom Audiences
- 30%lower mobile cost per install using lookalike audiences
- 9%higher click-through rate on targeted ads
Direct Energy Results
Lighting up engagement with carousel ads
Using carousel ads to build product and service awareness, the energy company increased engagement 2.5X over previous link ad campaigns, recording a 2.4X increase in clicks.
- 56%decrease in cost per click
- 2.5Xincrease in engagement
- 2.4Xincrease in clicks to its website
What are Custom Audiences from your website?
Custom Audiences from your website is a targeting option that matches people who visit your website with people on Facebook, using the Facebook pixel. You can then create an ad to show to that audience.
You can create a Custom Audience from your website for any group of visitors that you'd like to reach with targeted Facebook ads. For example, you can run a campaign to reach people who visited a product page but didn't complete a purchase to encourage them to go back to the website to do so. Or, you can create an audience of everyone who's visited your website in the past 30 days.
What are carousel ads?
The carousel format allows you to showcase multiple products within a single ad unit or tell a story that develops across each carousel card. Ads in the carousel format are interactive and don't cost any more than single-image or video ads.
Raul Garcia Mur
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