In a recent article, I read about the many benefits of producing quality content. While this seems like a no-brainer, I never thought about why quality content is not only more enjoyable to consume, but also has substantial back end implication related to SEO.
An example of an evergreen blog post in my line of work might be, "How to craft the perfect LinkedIn profile". It is considered evergreen because it is relevant, helpful, and will remain so for the foreseeable future. It is not a fad that will fall off the face of the earth in a couple of weeks. Essentially, the content continues to attract web traffic for prolonged periods of time. The good news is that evergreen content isn't limited to just blog posts. Typical formats include ebooks, videos, landing pages and guides. The article recommends using free tools like Google Keyword Planner and Quora to help you find out what is going to be most relevant to your audience.
Why is evergreen content so helpful to your webpage and SEO results?
Evergreen content ranks well in Google, gets high engagement and provides long-time value. All of this engagement shows Google that the content must be valuable and relevant to a large audience. When Google’s algorithm notices that your content is gaining a lot of engagement, the end result is a higher ranking in search.
Why does this matter to me?
That ranking matters because only 16% of clicks are collected by sites listed after the first page of a google search. Therefore, it is definitely in your best interests as a blogger to be on that first page. A great evergreen post is often a well-written piece that answers a common problem in a particular industry or field that also provides multiple links to other relevant content.
Once you have created your content, don't forget to share it. Everywhere. Share it on your site, share it by email and share it via social media.
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