It seems harmless enough to blog about … a blog. A recent post on Mashable from Lance Ulanoff
discusses his history with Twitter and other digital platforms. He recalls always that ‘well-timed quips or
jokes’ were a skill when he was growing up – and that hasn’t changed much in
today’s marketing world.
When compared to other sites like Facebook, Vine, or
Snapchat, Twitter offers users (and therefore marketers) the opportunity for instantaneous
reactions. He also implies that due to
the fast response, these often are the most candid insights.
Coming up on ten years in the marketplace, Twitter’s success
has come not necessarily from the everyman but from celebrities, marketers and
brands. But it’s not a platform for
conversation – it’s more a one-way communication tool - and difficult to debate
with, especially at 140 characters at a time (unless you’re Kanye).
Ulanoff describes Twitter’s prowess comes from its ability
as a platform for commentary and statements, and users should understand both
what it is … and what it is not. As
digital marketers, we should take note of this fine branding opportunity, but
we shouldn’t fool ourselves into considering Twitter to be a dialogic channel.
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