Over the years, traditional marketing worked because
the fee-for-service mentality prevailed and hospitals had no problems getting
patients. Patients didn’t think twice
about price, didn’t shop around for service, and insurance companies paid. But with rising healthcare costs, insurance
premiums and copays, patients/consumers had to become more
cost/value-conscious. So, consumers shop
around and delay/cancel elective procedures.
This is where digital marketing becomes super important, as discussed in
my previous blog, and budget-tight hospitals need to be cost-conscious and
optimize the means to entice customers.
Sadly, but realistically, hospital admins have to
think harder, for once.
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