Thursday, March 31, 2016

What is digital marketing and why is it important to hospitals

Over the years, traditional marketing worked because the fee-for-service mentality prevailed and hospitals had no problems getting patients.  Patients didn’t think twice about price, didn’t shop around for service, and insurance companies paid.  But with rising healthcare costs, insurance premiums and copays, patients/consumers had to become more cost/value-conscious.  So, consumers shop around and delay/cancel elective procedures.  This is where digital marketing becomes super important, as discussed in my previous blog, and budget-tight hospitals need to be cost-conscious and optimize the means to entice customers.

Sadly, but realistically, hospital admins have to think harder, for once.  

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