In the era
of competitive healthcare market, hospitals are visibly optimizing their
visibility to the public. Apparently, 3
approaches have been proven to be effective in acquiring new patients.
1. SEO and
marketing with an emphasis on services and location. For most potential patients, the selection
process starts with a search engine and a hospital’s website. 77% potential patients turn to a search
engine and 76% look at an organization’s website, compared with 32% from TV,
20% magazines, and 18% from newspapers. Patients
are also likely to choose a hospital based on convenient location (58%) than
copay or even outcomes data (30%)
2. Relevant digital content about health
conditions. 37% health searchers are
trying to learn more about conditions/diseases, so hospitals have a huge
opportunity to engage potential patients by providing this content.
3. Social media Engagement with a purpose. Top organizations doing the best job of
connecting with their patients through social media were highly selectively
about what they shared – they didn’t clog up their feeds with internal matter
news, instead, they provided useful health info to prospective patients.
Only if my hospital admin would listen and act accordingly...
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