Here we have an interesting article about email marketing. These
are the 8 recommendations to be followed
1.
Personalize
your email without using the recipient’s name: No more “Dear [INSERT NAME
HERE]”. Focus on product personalization, in which customers are directed to
products that their past purchasing patterns suggest they will like, triggered
positive responses in 98 percent of customers.
2.
The long
and short of subject lines: Appears
to be really only one area to avoid: the subject line of 60 to 70 characters.
Marketers refer to this as the “dead zone” of subject length. Go long for
clickthroughs; keep it short for opens.
3. 8:00
p.m. to midnight is the prime time to send your email:
4. The best content is free content: Give
something away: Bluewire Media tested various types of content to see what
led to the highest rates for opens and clicks. The winner was templates and
tools, just the kind of freebies that email readers want.
5.
Mobile
opens accounts for 47 percent of all email opens: So Design the email to be read in mobile platform
6.
Email
still reigns over Facebook and Twitter: Surprisingly, studies showed that Email
ruled supreme, by almost double.
7. Send email on the weekends: While not
as overwhelming a winner as the 8:00 p.m. to midnight time of day, Saturday and
Sunday did outperform their weekday counterparts
8.
Re-engage
an inactive group of subscribers: Research has found that the average
inactivity for a list is 63 percent, meaning that once someone joins they are
less likely to ever follow-up with your follow-up emails. Email marketing firm
Listrak goes so far as to identify the first 90 days as the window for turning
a sign-up into a devotee (and they lay out a plan for doing so).
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