Thursday, March 17, 2016

Donald Trump's tantrums drive web traffic

Trump is truly a master marketer.  Traffic to stories about Trump, even if they contain no substantive new information or a comment from the candidate himself, are running some 10 times higher than that of any other candidate.  Trump interest, since the kerkuffle with Fox News over Megyn Kelly, has continued to dominate the web. A simple glance at Google Trends shows Trump searches far outpace those for any other candidate, Democrat or Republican.

In revenue terms, that 10x means if a website earns $20 for every thousand page views, it can make, say, $20,000 on a Trump story, but only $2,000 on an article about Cruz, Clinton, Sanders or Rubio. Given those dynamics and the pressure on many digital media outlets to come up with content that generates page views, more and more stories are likely to be written about Trump, giving him even greater leverage over the media. Thanks to his value on the web, even the smallest items of Trump-related news gets covered.

So if you want to drum up traffic on your site, Trump it up.

No comments: