Thursday, March 17, 2016

Connectivity is the New Basic Human Need

Back in the 20th century, human basic needs were classified into 5 different levels, having the physiological needs on the base of the pyramid.   Abraham Maslow was the psychologist that came up with this hierarchy model in the early 1940’s, and the pyramid became the guiding standard for all human motivation and innovation.   Businesses dedicated all efforts to come up with products and services that would satisfy the different levels of the pyramid.

Now, in the midst of the 21st century, a century filled with technology innovation and Internet explosion, it seems the pyramid has shifted to include an even more basic human need. Connectivity.

In recent years, and more so every day, business looking to survive in the technology era need to develop solutions having the connectivity need in mind first.  That is why the term the Internet of Things (IoT), is becoming a more common term in our everyday life.  New businesses looking to launch or old businesses looking to survive, most shift their priorities and motivations as well.

As explained by Wikipedia, the Internet of Things is “the network of physical objects –devices, buildings and other items- embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data”

What will be next? It seems Ford, the automotive company, has some interesting clues about it and is really working towards driving the future. So don’t miss this great article by the WIRED Brand Lab on how Ford is doing it  (Link below).

By WIRED Brand Lab

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