Back in the 20th century,
human basic needs were classified into 5 different levels, having the
physiological needs on the base of the pyramid. Abraham Maslow was the psychologist that came
up with this hierarchy model in the early 1940’s, and the pyramid became the
guiding standard for all human motivation and innovation. Businesses dedicated all efforts to come up
with products and services that would satisfy the different levels of the
pyramid.
Now, in the midst of the 21st
century, a century filled with technology innovation and Internet explosion, it
seems the pyramid has shifted to include an even more basic human need. Connectivity.
In recent years, and more so every day,
business looking to survive in the technology era need to develop solutions
having the connectivity need in mind first.
That is why the term the Internet
of Things (IoT), is becoming a
more common term in our everyday life.
New businesses looking to launch or old businesses looking to survive,
most shift their priorities and motivations as well.
As explained by Wikipedia, the Internet of
Things is “the network of physical objects –devices, buildings and other items-
embedded with electronics, software, sensors, and network connectivity that
enables these objects to collect and exchange data”
What will be next? It seems Ford, the automotive
company, has some interesting clues about it and is really working towards driving the future. So don’t miss this
great article by the WIRED Brand Lab on how Ford is doing it (Link below).
By WIRED Brand Lab
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