Thursday, March 31, 2016

Digital Marketing Tendencies

Here we have an interesting articles about  digital marketing tendencies that worked in 2015 and will boost your strategy moving forward.

1.       Stop relying on Google.
a.      The advice her is that digital marketers to rely less on Google, and engage more direct forms of interacting with their target market.

2.       Mobile. Just mobile.
a.      Mobile is the method of the masses, and should, therefore, be a priority of the marketers.

3.       Social conversion is coming.
a.      For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.

4.       New payment methods are on the rise.
a.      Privacy issues are a mainstream concern and it’s up to digital marketers to lead the way in reassuring, educating, and coaching customers through the transition.

5.       Paid advertising is here to stay.
a.      Rising methods of organic/paid advertising are entering into the marketing methods of some brands, signaling a growing trend.

6.       Marketing automation becomes de rigueur.
a.      Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it. Once upon a not-so-far-away time, the only organizations doing automation were big companies with world-recognized brand names.
b.      Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible. Marketing automation is an integral component of customer relationship management.

7.       Content creators are more necessary than ever.
a.      But it’s no longer enough simply to find a “great writer.” You need to find a writer who knows your niche. The world’s greatest writing skills don’t count for much unless the writer possesses knowledge, ideally experiential knowledge, of his or her subject matter.

8.       The algorithm will change. And change again.
a.      Nowadays, besides Google’s search algorithm, the almighty search machine that decides which content ranks highest in the search engine results page (SERPs). We need to consider Facebook’s algorithm, Bing’s algorithm, and even the mashup of Twitter and Google’s algorithm.

9.       Conversion optimization has high ROI.
a.      Conversion rate optimization is the process of maximizing the number of site visitors who convert or make a purchase.By thoroughly understanding users and split testing changes on a website, marketers can determine what elements of a website or landing page will produce the highest number of conversions. The process pays off. Instead of paying big bucks for ad placements and organic traffic, marketers can instead funnel more of their existing traffic into sales.

10.   Growth hacking will continue to evolve.
a.      One of the most fascinating trends in 2015 is the continued evolution of growth hacking. Growth hacking will continue to demonstrate its indomitable power in the face of unlikely odds. 

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