We’ve all been in a situation, whether it be a birthday gathering, a wedding, waiting on line to order or passing time while your date goes to the bathroom, when we check our phones, sometimes even buried in them. This is a generation unlike any other; in where we get stimulation through the digital worlds we create for ourselves and share with other online users. For this very reason, brands should be looking to optimize their sites for mobile use. The benefits of doing so only serve to create trust with the customer and display that you can offer them the common services expected from a well-maintained site including less complicated site navigation and quick problem solving.
With the rise in mobile apps being downloaded and the increase of mobile-only users, it’s imperative to customize your site and format it for their mobile use, as people will usually only see this version anyway. This goes back to the basic marketing maxim of always being where your customers are. It’s also equally important to be direct and concise with your content on these mobile platforms while you have their attention. This allows for a better user experience and for the brand to think about what they really want to communicate to their user.
With the rise in mobile apps being downloaded and the increase of mobile-only users, it’s imperative to customize your site and format it for their mobile use, as people will usually only see this version anyway. This goes back to the basic marketing maxim of always being where your customers are. It’s also equally important to be direct and concise with your content on these mobile platforms while you have their attention. This allows for a better user experience and for the brand to think about what they really want to communicate to their user.
No comments:
Post a Comment