A must for digital marketing is a personalized conversation with each customer across multiple channels. Customers are everywhere and do not often use every channel that is available to them. It is the marketer's job to communicate the brand out consistently every time via every avenue. Even more important today is that the message is tailored to each customer. A meaningful interaction with each customer on the channel of their choice is key in today's market environment.
How does a brand expand in an increasingly complicated multi-channel world? How do company's have these powerful and seemingly one-on-one discussions that customers love and prefer? There are several options out there to make sense of the quagmire: Lifecycle, Autopilot, and Customer to name a few. These platforms make these "personal" conversations happen seamlessly.
While we are not at the point where ads change fluidly as Tom Cruise's character in Minority Report walks by digital billboards and the digital assistant at the Gap asks about his last purchase...we are inching in that direction.
Hopefully retinal scans will not become part of a marketing strategy in the future but then again hover boards only existed in Back to the Future movies a few years ago...
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