Monday, August 21, 2017

Delloitte Digital Acquires Acne Consulting

http://www.adweek.com/agencies/deloitte-acquires-acne-to-expand-its-european-operation-and-picks-up-chipotle-assignment/

Delloitte Digital has acquired creative agency Acne. The move expands it's European operations. According to the article,  Acne was founded in 1996, Acne has offered creative, digital, strategic, film and digital services for clients including Ikea, Spotify, H&M, Max and Telenor.

This article highlights the growing importance of highly-value added consultative digital marketing services. Spotify, a highly sought after digital music streaming company, has utilized Acne for years.

Interestingly, PwC, Accenture Interactive, International Business Machines Corp.’s iX and Deloitte Digital make up four of the top 10 biggest providers of advertising services. This diversity in business models demonstrates how vital marketing services has become in order for consulting services to offer a "full suite" of advisory services.

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