http://adage.com/article/digital/brand-safety-holding-google-back/309907/?utm_source=spotim&utm_medium=spotim_recirculation&spotim_referrer=recirculation
Ad Age highlighted the movement of Google's stock price after it reported earnings earlier this week. The much-publicized issues that Google had with some major brands who were upset that their ads were appearing next to questionable content (such as terrorist propaganda) didn't seem to impact Google's stock price at all, but the company was harmed by EU regulatory fines.
Ad Age also mentions that cost per click revenue did decrease this year, but paid clicks were interestingly up over 52% compared to the same time in 2016.
Google has clearly excelled at finding ways to protect and grow their advertising business but it will be interesting to see if they can continue on this trajectory in the future as technology evolves and changes.
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