Whelp, that
happened, and I guess that it was only a matter of time before it did, digital
advertisers have officially thrown down the gauntlet in acknowledging that they
will stop at nothing to get your eyeballs on their ads. So starting in early
July, Facebook started to roll out display formats within the previously
ad-free app, giving brands a way to be front and center for Messenger’s 1.2
billion users, while also giving Facebook a new place to continue scaling its
massive advertising business.
Lucky us!
Now when you
are just trying to send a message to your buddy about plans for tonight, you
will be bombarded by ads. I for one, can’t wait!!
Oh, and it
gets better! When asked if Facebook plans to begin reading messages between
users for better targeting—much like Google has done for years with Gmail—the
company said it doesn’t plan on it. Thank goodness for this! Facebook has
proven to be such a trustworthy and respectful when it comes to their user’s
privacy. They are probably able to say, with a straight face, that they aren’t planning
on beginning to read messages because they already have been since the beginning!
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