https://www.bloomberg.com/news/articles/2017-08-18/google-like-facebook-unfurls-subscription-tool-for-publishers
The article explains that Google's subscription tool allows readers to access articles from subscription publications through search. The company is is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part of Google’s broader effort to keep consumers and content-makers returning to the web, the lifeblood of its ads business.
Initial testing publishers include NY Times and Financial Times.
This is really interesting as it shows how Google is approaching more "Strategic Partnerships" with large publishers of content. Content is continuing to become a very important part of advertising and firms that generate ad revenues.
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