Friday, August 04, 2017

Top Fashion Instagram Accounts

This week marks the first year anniversary of Instagram's stories. Since its launch in August 2016, global audience has reached 700 million users, 250 million of which use it on a daily basis. It has now surpassed rival Snapchat which has 161 million daily active users.

Instagram released the top 15 fashion industry users which includes Emily Ratajkowski at the top. Others include Louboutin, Louis Vuitton, Chiara Ferragni, Miranda Kerr, and Gigi Hadid.  The success of Instagram Stories and the top ranked Fashion accounts is as a result of the more informal engagement between the brand and their audience.  The walls have come down and fashion brands are in the process of becoming more authentic (vs. picture perfect photos of models).

The head of fashion partnerships at Instagram Eva Chen, although not on the list, has done a fantastic job engaging with her audience.  Her Stories teach users how to use different Instagram functionality (i.e., the new filters), about different fashion and beauty brands and about her personal life (her kids and parents).  She makes it entertaining to follow her and I believe all the top Fashion accounts have been doing the same.

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