Are you overloaded at work and don’t have time to go
downstairs for your lunch? Do you feel lazy at home but still want to treat
yourself with a good meal? Consider Seamless food delivery if you say yes!
After Grubhub and Seamless were merged in 2013, the
combined company (now called Grubhub) has become one of the most recognizable
food delivery service providers, which accounts for 23% of the market share,
only 1% lower than Domino’s.
Excitingly, Seamless just announced that it would buy Eat24
delivery service from Yelp. As a result, it will integrate its interface to
Yelp and allow customers to order food directly through Yelp in the future based
on the agreement. Almost at the same time, Grubhub established a partnership
with Groupon, allowing customers to redeem Groupon discounts to order food on
its app or website. There is no doubt that Grubhub is expanding its presence in
the food delivery service, far beyond the growth of other similar companies
such as DoorDash and Postmates. Considering that Grubhub’s commission-based
business model already brought over a hundred million dollars revenue annually
in the past, the new partnership and buy-in would definitely benefit its growth
in the long run, making it secure a larger cake in today’s delivery market.
Source:
No comments:
Post a Comment