Thursday, August 03, 2017

Seamless (Grubhub). Now Even More So.

Are you overloaded at work and don’t have time to go downstairs for your lunch? Do you feel lazy at home but still want to treat yourself with a good meal? Consider Seamless food delivery if you say yes!

After Grubhub and Seamless were merged in 2013, the combined company (now called Grubhub) has become one of the most recognizable food delivery service providers, which accounts for 23% of the market share, only 1% lower than Domino’s.

Excitingly, Seamless just announced that it would buy Eat24 delivery service from Yelp. As a result, it will integrate its interface to Yelp and allow customers to order food directly through Yelp in the future based on the agreement. Almost at the same time, Grubhub established a partnership with Groupon, allowing customers to redeem Groupon discounts to order food on its app or website. There is no doubt that Grubhub is expanding its presence in the food delivery service, far beyond the growth of other similar companies such as DoorDash and Postmates. Considering that Grubhub’s commission-based business model already brought over a hundred million dollars revenue annually in the past, the new partnership and buy-in would definitely benefit its growth in the long run, making it secure a larger cake in today’s delivery market.


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