VR Marketing Pioneers

With our final Digital Marketing class ending with some new and exciting virtual reality demos, I thought it’d be interesting to take a look at how some companies are already using VR in their marketing campaigns.  These companies are really pioneers; being among the first to reach audiences with a new type of digital experience in order to leverage their brand.

TOM’s: Utilized VR to allow the audience to watch their story as it happened.  This increased the emotional connection the audience had with story. 

MERCEDES: Used a 360 VR tool to show off their new SL model.  This gave consumers a more realistic and exciting experience than a a regular car commercial by putting the viewer IN the car rather than outside of it.

OREO: Created an entire animated virtual world full of milk and cookies to excite people about their new cupcake flavored cookies.  The video has over 3.2m views on Youtube!

NASCAR: Allowed viewers to feel the rush of being a Nascar driver by placing the audience inside the car, on top of the car, in the pit, etc.

View the full article to see other examples: https://www.youtube.com/watch?v=INUry8qcRtI