Saturday, August 05, 2017

Steph Curry starts out with a Slyce

No, I'm not talking about Steph Curry's debut as a professional golfer this week. Nor is this a reference to his sliced shot off the first tee. I'm talking about Steph Curry's start up, Slyce. Curry is an investor in the start up that has recently pivoted. Previously focused on assisting celebrities with sorting through social media noise, they are now geared toward marketing around brand ambassador partnerships.

Curry was recently able to do a little marketing of his own, and shout out the company via the HBO show "Ballers." If Slyce is truly able to add value to both the brand and their ambassadors, their up side is endless. This space continues to grow and evolve and Slyce has an opportunity to do so with it. Having Steph Curry as your own ambassador can't hurt either. I am very interested to see where this one goes.

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