Friday, August 11, 2017

Influencer Marketing: Fraud?!?

This article is about an influencer marketing company and how they highlighted the issue of ad fraud afflicting advertisers and brands. The company created two Instagram accounts to show how easy it is to create a fake influencer and gain paid brand deals.

The rise of Influencer Marketing is well known at this point. This article says that $1B has been spent on Instagram influencers this year alone. The amount of fraud, however, is not so well know. I have long been weary of the "promoted" posts I see on my social media feeds. I believe that there should be a regulatory body set up to monitor this issue. Social advertising will continue to command dollars and with that, fraudulent accounts will continue to exist.

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