http://variety.com/2017/digital/news/facebook-video-in-stream-ads-newsfeed-1202529983/
An interesting development in Facebook's quest for driving ad growth is their decision to place "in stream" video ads for marketers. The ads are similar to commercial breaks as they work to weave in more "original content". This is a relatively large break in strategy for the company as it used to be focused on ads separate from "user generated content" and on separate streams. This is yet another sign that it is (i) the ad market is getting more competitive (which should benefit advertisers) and (ii) the rising importance of original content.
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