Google is adding artificial intelligence (AI) to its ad business, AdSense. It performed a beta-test of its new technology which uses machine learning to "read" webpages and tell the publisher where and how many ads to place to optimize revenue.
Those that participated in the beta found they had an average revenue lift of 10% and a revenue increase from 5% to 15%. However, some users were disatissfied with the beta because they felt their site had too many ads.
This new machine learning will be a great tool for small businesses who no longer have to determine where to place ads or how many ads to place, and to boot will see a nice bump in earnings.
https://www.marketingtechnews.net/news/2018/feb/22/google-introduces-adsense-auto-ads/
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