In a recent survey published by Pew Research Center, YouTube is found to be the most popular social media platform among US adults, beating Facebook.
The study found that the number of adults using YouTube on their computers or on their phones is up to 73%, with Facebook at 68%. Not surprisingly, social media usage was found to be highest among the younger demographic (18-29 years) at 88% and lowest among those > 65 years of age at 37%.
However, in terms of frequency, Facebook is most likely to be visited daily (71% of people) with YouTube coming in last (45% of people).
https://www.forbes.com/sites/meganhills1/2018/03/23/social-media-demographics/#38ac9848783a
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