Thinking Beyond
Mobile…
Mobile is ubiquitous and every marketer is targeting mobile
as the key to unlock higher revenue generation. But as the mobile space gets
more crowded and new technologies keep evolving, it’s time to think what’s
next.
In this interesting video clip, Tom Edwards, chief digital
officer at Epsilon shares some rare insight. First key message that Tom shares
is that consumers are looking for interaction. How do we as a marketer use messaging
apps or other interactive platforms to both create brand awareness and customer
loyalty will be key.
Second, the future is about creating experience. As we get
more comfortable with our voice activated devices and IoT platform, there will
be new and unique opportunities presented to reach the consumer. How companies
leverage these emerging technologies to both captivate and engage consumer will
decide the new winners.
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