Friday, March 09, 2018

Thinking Beyond Mobile…

Thinking Beyond Mobile…

Mobile is ubiquitous and every marketer is targeting mobile as the key to unlock higher revenue generation. But as the mobile space gets more crowded and new technologies keep evolving, it’s time to think what’s next.

In this interesting video clip, Tom Edwards, chief digital officer at Epsilon shares some rare insight. First key message that Tom shares is that consumers are looking for interaction. How do we as a marketer use messaging apps or other interactive platforms to both create brand awareness and customer loyalty will be key.

Second, the future is about creating experience. As we get more comfortable with our voice activated devices and IoT platform, there will be new and unique opportunities presented to reach the consumer. How companies leverage these emerging technologies to both captivate and engage consumer will decide the new winners.

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