Digital Marketing in
the age of virtual and augmented reality
This article shares an interesting view on the changing
digital marketing landscape. The article makes a case for advertisers paying
more for fewer eyeballs in the age of ad blockers. Also, with the development
of AR and VR technology, consumers have new experience platforms. However,
these emerging technologies present challenges for digital marketers on ad
placements and ability to reach the target consumers.
Consumers are looking for interaction. How do we as a
marketer use AR, VR or other interactive platforms to both create brand
awareness and customer loyalty will be key.
Second, the future is about creating experience. As we get
more comfortable with these new technology platforms, there will be new and
unique opportunities presented to reach the consumer. How companies leverage
these emerging technologies to both captivate and engage consumer will decide
the new winners.
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