Thursday, March 08, 2018

How Digital Marketing will change in 2018 - Top Trends

New trends are entering the marketplace companies needs to pay attention or may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Here are the Top 5 trends. If you want to read about the Top 18 Trends, visit the hyperlink at the end of the blog.

1. Augmented Reality Integrated Through Social Media 
As mobile devices become more powerful and social apps better integrate with AR, brands will use AR to better engage with consumers.

2. Voice Marketing 
Google says that 20% of its mobile queries are voice searches, and that number is only going to increase as consumers get used to asking Alexa, Siri and their smart fridge for insight on what to buy.

3.True Understanding Of Customer Journey  
Data-driven marketing is a powerful tool, but how that data translates to the customer journey will be paramount in digital marketing success in 2018. Strive first to use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to touch them all along their journey.

4. More Targeted Ads With Specific Purpose 
People already have minimal attention spans and get served with so many ads on a daily basis. I think ads will become more singularly purposed in nature, with a very specific goal and goal conversion place in mind, whether it be a mobile or desktop experience.

5. Professional Live Video 
Video will continue to be a trend in 2018 but not just video, professional live video. Every social media platform is jumping into live video and adding new features monthly to their platforms. Live video is a great way to connect with your audience, and the shaky, holding-a-phone-in-your-hand live video won't be acceptable anymore.

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