https://techcrunch.com/2018/03/19/after-launching-in-the-u-s-instagram-expands-its-shoppable-posts-features-to-business-users-in-eight-other-countries/
Instagram Shopping is now available globally on the social media site for apparel, jewelry or beauty brands opening up the channel to more direct marketers. Instagram first started testing the feature in the US last year before rolling it out to eight new countries this month including Canada, Brazil, UK, Germany, France Italy, Spain, and Australia. This is a big change for international retailers who previously had been restricted from selling through Instagram in the US. The feature lets marketers get in touch with their audience without buying ads but reaching their customers through their organic posts and allowing them to seamlessly tap and shop the product in just a few clicks. Currently the feature is limited to only single posts and not carousel or video posts but one can assume that Instagram will be building out the functionality for all post types. The key to ensuring the feature continues to be a success will be providing marketers with clear analytics so that they can easily track performance and see how many people clicked through or viewed product details. This type of feedback loop is important to improve content offerings.
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