Suzy

https://globenewswire.com/news-release/2018/03/08/1418208/0/en/Marketing-Industry-Veteran-Matt-Britton-Announces-the-Launch-of-New-Technology-Platform-Suzy.html

Suzy is a new technology platform that "harnesses collective insights from an owned and operated network of millions of consumers worldwide to deliver real-time intelligence." This can be used to develop and products in a much smarter way, and market them in a way and in locations where the consumer is most likely to be responsive. The speed at which the platform is able to do this is impressive, and will likely be a highly valuable integration/enhancement with existing advertising technology capabilities where "decisions" are made in a matter of seconds as to what the bid on the next ad will be, etc. 

By using this information holistically to design products and market them, the platform-based, consumer-oriented approach that is critical to businesses today is further enabled.