If we have to vote for one of the biggest news in digital marketing this week, the winner should be Facebook's data leaking crisis. For us, the students who are studying digital marketing for the whole semester, we understand why the platforms try so hard to collect the data of users and how the data could benefit their business. Data Marketing and VR were two hottest topics in digital marketing realm.
After reading the article below, I think if i need to choose one future trend of digital marketing, I would love to choose virtual and augmented reality over the data marketing which I used to advocate. The reason are simple.
First, virtual and augmented reality brings new experience to audience and provided add value. Some may help solve the space or time barriers for customers and made their purchase easier and more efficient. Some VR/AR itself became a new product that brings pleasure to audience. It is an innovative approach to audience.
Second, data marketing is more a trick on audience. When people understand the logic behind it, they will turn to boycott it. I've watched the news that explained why mobile payment was not popular in Hong Kong. One of the Hong Kong citizen mentioned that it reveals even much more privacy than credit card. Audience may go even trick the algorithm if they are super irritated. Then the marketing might be something useless and annoying to the whole digital world.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/21/digital-marketing-in-the-age-of-virtual-and-augmented-reality/#58ea189e66e8
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After reading the article below, I think if i need to choose one future trend of digital marketing, I would love to choose virtual and augmented reality over the data marketing which I used to advocate. The reason are simple.
First, virtual and augmented reality brings new experience to audience and provided add value. Some may help solve the space or time barriers for customers and made their purchase easier and more efficient. Some VR/AR itself became a new product that brings pleasure to audience. It is an innovative approach to audience.
Second, data marketing is more a trick on audience. When people understand the logic behind it, they will turn to boycott it. I've watched the news that explained why mobile payment was not popular in Hong Kong. One of the Hong Kong citizen mentioned that it reveals even much more privacy than credit card. Audience may go even trick the algorithm if they are super irritated. Then the marketing might be something useless and annoying to the whole digital world.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/21/digital-marketing-in-the-age-of-virtual-and-augmented-reality/#58ea189e66e8
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