This past week Facebook unveiled its new Ad Library as part of their seemingly never-ending attempt to regain the public’s
trust. Facebook’s Ad Library seeks to provide transparency into what ads are being
run on Facebook or Instagram by querying for a specific term or viewing all
days being run by a specific Facebook page. For example, it is possible to see
what ads contain the term “sunglasses” or which ads are currently being run by Ray-Ban.
The primary purpose of Ad Library was to
provide visibility into how political campaigns may have been using Facebook
Ads to influence elections, but this service is also immensely valuable to Digital
Marketers. With access to this immense repository it is possible to keep track
of your competitor’s ad campaign strategy as well as seeing what other ads are
currently being run referencing your keywords. Furthermore, for political campaigns,
Ad Library will provide information about who saw the ad and how many
impressions it received.
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