Pinterest, which just started to sell adds, could become the
next big thing in social advertisement given its popularity within women. Women are
the decision makers in most of the American families making them the perfect target
of commercial campaigns. This coupled with the recent observed migration of
young users towards photo-based social networks make Pinterest one of the
most attractive places for brands and ecommerce to spend their marketing
budgets.
A Report from Business Insider analyzing the different
demographic trends of the mayor social networks reaches very interesting
takeaways concerning Pinterest:
·
Increasing adoption: Adoption has increased a
40% in the last year reaching a 21% of total US adult audience.
·
Millennials audience rose from 25% to 33% since
2013, a greater adoption increase than Snapachat.
·
Pinterest is the most popular website among
wealthiest consumers.
Although Europe is still a weak point, Pinterest is growing
an amazing pace and could become a very serious competitor for Facebook and
Google.
No comments:
Post a Comment