Amazon Influencer Program

Amazon launched it's affiliate program called Amazon Influencer Program. It allows you to get your own page on Amazon with an exclusive vanity URL to showcase the products you recommend to your followers on Instagram, Youtube and Facebook. Promote your URL, make it easier for your followers to shop your recommendations and earn money on qualifying purchases while doing it.

Amazon influencer program came up with something that Google and Facebook could not: a direct link to commerce. People who love and trust a blogger or YouTuber is going to ask them what products they like. The influencer is going to want to make it easy for their followers to buy those products by sharing the link. If they can drive a bunch of people to purchase a brand or item, this program definitely give Influencers the opportunities to earn decent amount of money.

Will Amazon Influencer Program be leading the game? It's not exactly a win-win game. The biggest fear about the program was the concern that influencers would try to create a virtuous circle by gaming Amazon’s platform. They would supposedly do this by posting rave reviews about a product, promoting said product on their website, and then making affiliate dollars when people clicked through to buy the products through the influencer’s Amazon page. This would set off a chain of events where reviews would no longer be trusted, influencers would then no longer be trusted, and the whole program would fail.