Do your Sales and Marketing teams need contacts at your target accounts? How can you collect contact information for your key buyers and ensure data accuracy? AdRoll recently acquired Growlabs, a company that offers a platform to help with this. The image below illustrates the Chrome extension which enables you to search for specific contacts (e.g., Sales Manager) at accounts and retrieve their contact information. Growlabs also features an app within your CRM so that you can find and add contact information all while logged into your CRM.
According to the TechCrunch post, Growlabs contains a database of 12 million companies and 320 million business identifies. "Growlabs has not only build one of the largest B2B data-sets, but more importantly they have developed a number of industry leading techniques to ensure that the data is accurate," said AdRoll's CEO Toby Gabriner. These contacts can then automatically be sent initial e-mails and triggered follow-up e-mails from your sales reps (e.g., one month after initial e-mail and your recipient having opened the e-mail 5 times). Once your contacts reply, their e-mail responses are automatically analyzed using artificial intelligence. Only interested and qualified leads are sent to your sales reps' inbox, so your team can focus on closing deals. The tool also empowers your team to follow up on leads through multiple channels including phone calls (e.g., via notifications to call leads who have opened an e-mail), ad-retargeting, chat bots and social media. Finally the analytics capabilities allow you to view which sequences are performing best and the built in optimization automatically optimizes using machines learning and A/B testing.
According to the TechCrunch post, Growlabs contains a database of 12 million companies and 320 million business identifies. "Growlabs has not only build one of the largest B2B data-sets, but more importantly they have developed a number of industry leading techniques to ensure that the data is accurate," said AdRoll's CEO Toby Gabriner. These contacts can then automatically be sent initial e-mails and triggered follow-up e-mails from your sales reps (e.g., one month after initial e-mail and your recipient having opened the e-mail 5 times). Once your contacts reply, their e-mail responses are automatically analyzed using artificial intelligence. Only interested and qualified leads are sent to your sales reps' inbox, so your team can focus on closing deals. The tool also empowers your team to follow up on leads through multiple channels including phone calls (e.g., via notifications to call leads who have opened an e-mail), ad-retargeting, chat bots and social media. Finally the analytics capabilities allow you to view which sequences are performing best and the built in optimization automatically optimizes using machines learning and A/B testing.
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