Anheuser-Busch has always been one of the largest Superbowl sponsors. Each year they place several TV ads during the game. The 2019 Superbowl was no different, except that AB-InBev decided to have some factual fun at a competitors expense. AB-InBev ran a commercial showcasing to the world the true fact that Miller Coors uses corn syrup in its brewing process as a means to deter consumers from the competitors' beer brand.
Although Miller Coors, as well all other beer brands - including AB-InBev, use corn syrup in the manufacturing process a lawsuit was filed against AB-InBev by Miller Coors to stop running the ad. Naturally, the lawsuit only gave the ad more attention and is giving the public the perception that the ad is indeed valid and Miller Coors is trying to hide it.
Thanks to Miller Coors' reactive tone, AB-InBev is getting a lot of free publicity and extending the lifecycle of their Superbowl ads by making them relevant and current for a longer period of time as discussions on the topic stay current in the news.
One commercial will yield years of ad relevance to AB-InBev. Smart. Very Smart.....
.... Long live the King of Beers!
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