Majority of brands prefer to work with micro influencers
that have a specific niche because such influencers have better engagement rates
that lead to higher conversion. But finding right influencers can be a tough
task.
To find niche influencers a brand needs to come up with a
list of relevant keywords and hashtags. Tools like KWFinder or just simple
trend search on Google can help with finding relevant keywords. After finalizing
the list of hashtags, a brand should follow them on Instagram and/or Twitter
and start monitoring all the posts to select relevant bloggers with high
engagement rates, frequent posts and suitable aesthetics.
A brand can also use influencer platform tools to identify right
influencers. At the bare minimum such platforms should have a database of
influencers with basic information such as geographic and industry niche, reach
and scoring. More advanced platforms offer services like creating lists,
negotiating bids, creating and publishing content across social media, tracking
performance and fulfilling payments. Some of the examples of useful tool
include BuzzSumo, Klout, Iconosquare, Traackr, Prezly, Klear , Discoverly, Markerly,
Upfluence and etc.
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