Last fall, Facebook failed to secure personal information for 30 million of users and following non-stop backlash from sharing personal messages with advertisers - the lesson should be clear, value your customers and foremost. Another story from today disclosed that anywhere from 200 to 600 million users' passwords were not encrypted, which is one of the most basic security features that any low-level IT consultant will advise on the first day.
I think it's telling that someone with so much data, power and very limited competition, especially when it comes to targeted social media advertising - not only drops the golden ball but somehow manages to drop it, jump on it and keep ignoring the issue. So maybe let's keep using as a model for how future digital marketing will be shaped as they might be few years where all the customers and government turn against them and more viable alternative is coming. Personally, I would jump at any opportunity to move to any other viable social platform (and not lose my pictures, stories, etc) just to stop using Facebook.
No comments:
Post a Comment