On March 10, an Ethiopian Airlines flight crashed shortly after takeoff, with eerily similar characteristics to a LionAir crash on the exact same make of aircraft 5 months earlier. The aircraft, a Boeing 737 Max 8 is a derivative of it's best selling 737 Aircraft. As an aircraft enthusiast and now a Digital Marketing enthusiast I was curious to see how Boeing would handle the crash and aftermath that would ensue.
Boeing's first response on social media was at 1:27AM on March 10 via Twitter where they issued the following tweet "Boeing is aware of reports of an airplane accident and is closely monitoring the situation." This tweet received 898 retweets and 2100+ "likes" - an odd thing to do especially given the massive loss of life.
Nearly 3 hours later, Boeing issued their second tweet which was below:
This tweet received
Since the accident on March 10th, Boeing has only released 3 tweets with one mentioning that they would be doing no PR fanfare for their 777X aircraft which launched on March 13th with no broadcasts or social media announcements.
Boeing's decision to limit their social media activity following the Ethiopian Airlines crash seems to have been the right thing to do in this instance.
Boeing's first response on social media was at 1:27AM on March 10 via Twitter where they issued the following tweet "Boeing is aware of reports of an airplane accident and is closely monitoring the situation." This tweet received 898 retweets and 2100+ "likes" - an odd thing to do especially given the massive loss of life.
Nearly 3 hours later, Boeing issued their second tweet which was below:
This tweet received
Since the accident on March 10th, Boeing has only released 3 tweets with one mentioning that they would be doing no PR fanfare for their 777X aircraft which launched on March 13th with no broadcasts or social media announcements.
Boeing's decision to limit their social media activity following the Ethiopian Airlines crash seems to have been the right thing to do in this instance.
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