Even though these trends were around for a least couple of years, there are still some of us (like me), who either still do not know about them or find them hilarious. In this post we will talk about muckbang & ASMR.
Muckbang ("eating" -먹는; meokneun and "broadcast" - 방송; bangsong) emerged in 2009 and was really popular in 2010 in South Korea, where people started to webcast themselves, while eating a lot of food and interacting with audience. One of the ways to explain interest of this type of interaction is a special place of eating culture in different cultures or/and loneliness of people.
ASMR stands for autonomous sensory meridian response and also appeared around 2010. What does this cumbersome thing mean? Well, it is an audio-sensory phenomenon that is compared to "low-grade euphoria". People, who record ASMR videos tend to whisper, move their hands in front of a camera to imitate touching/massage or just do their regular routine. What is interesting that satisfaction as a result of watching a video has biological correlations.
I tended to think that unboxing videos are popular, but just take a look at this graph. Here ASMR is a blue line, while two others are unboxing and muckbang.
Even though ASMR has it roots in 2010 (almost a decade ago), it is becoming more and more popular and widely used by companies. It is also worth to mention that many ASMR videos involve food and eating too. So the new thing is a symbiosis of muckbang and ASMR. Even a beer commercial during Super Bowl used ASMR. So this type of video has not reached its' peak yet.
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