A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, March 09, 2019
Impact of Youtube Marketing
Is Youtube a great digital marketing strategy for your campaign?
Youtube have more than 1.5 billion active users per month from 43 countries across 60 languages. Over 4 billion hours of video was watch each month on youtube and average Youtube users spend 900 seconds everyday. Roughly every 2mins each Youtube users will encounter advertisements, with that being said, on average each Youtube users watches 7-8 ads per day.
Beside that, Youtube is the 2nd largest search engine right behind Google. And mostly of the time, video is better than picture or words when it comes to advertisement. Plus Youtube ads allow you to target specific topic, demographics and even specific account. If you have a great visual content, Youtube is definitely your top platform to start your advertisement.
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