Both Facebook and Google growth had slowed up drastically (in-mid teens for Google and about 20% for Facebook), Amazon has been growing at 120% annual growth since passing over $1 billion mark in 2016. First off, it's important to acknowledge Amazon's growing presence and a first website for many users to visit. The Amazon advertising muscles is further highlighted by it's growing reach with the clouding services and streaming video services.
A growing number of buyers go directly to Amazon to do their shopping, bypassing Google altogether, and the "stickiness" is unlikely to go away anytime soon, as Amazon reported more than 100 million Prime subscribers worldwide. The online ad market is estimated at almost $300 billion in 2018, where the majority of this growth was captured by Google and Facebook, but Amazon is projected to eventually start taking away market share from both tech giants. The growth is likely to growing rapidly with Amazon's growing reach as an e-commerce giant where ad money will come via paid searches and "sponsored' product ads.
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