DM for B2B Companies (2)

For B2B companies, Digital Marketing is very important. The channel mix is not is not exactly the same as B2C companies, but B2B companies need to have a strong digital presence in order to win new business and maintain market share with existing clients. Through some research, I have found that the most important channel for B2B companies are SEO/SEM. For B2B companies, at least initially, most new business comes through founder networks and through referrals. When a potential client hears about a B2B company/solution, the first action they take is to Google the B2B operation. It is very helpful if the company in question comes up high on Google. This is where SEO/SEM comes in to play. A strong content strategy and link building helps a B2B company show up high on Google. Examples of content that a company can product to increase their Google rank include publishing white papers, blogs, and other articles that receive views and traction digitally. In subsequent blog posts, I will explore some of the other channels that B2B companies should explore to increase their awareness in the marketplace.