In my perspective, I believe that Facebook’s “fact checking
mechanism” is a good move to somewhat prevent falsified information to be
spread out to the general public; however, it has flaws and I disagree with
adopting this mechanism.
First of all, the logic of the “fact checking mechanism”
needs to be reconsidered. The “fact checking” system will be triggered when a
story shared on its site is flagged by users as “fake”. The story would be then
checked by third party “fact checkers” such as Associated Press or ABC News. Readers of the story consider truthfulness differently as their beliefs
and attitudes towards information are shaped and varied by their values and world views. Even though the piece of
story will later be submitted to third-party “checkers” who are reliable and
can validate the facts from the fakes, the “trigger” of the mechanism is
illogical and misleading to start with. In this way, people holding different
values and beliefs will flag different pieces of story, and eventually there is
possibility that every piece of story will be “flagged” at least once by Facebook
users.
In addition, the
mechanism damages the Facebook brand. Facebook started as a place where people
can engage and connect with friends, make new friends, or even find lost
friends. It is a platform to socialize and network. The added benefit of
sharing stories and news is designed to be a tool to show other people your
belief and what kind of person you are. However, this war for fighting against
fake facts is turning Facebook to a battle field, and people sharing would
slowly stop sharing posts or stories because they are afraid what they shared
might later be marked as “fake”. As soon as people on Facebook stop sharing,
connection between people will eventually be broken. Started as connecting tool
that pulls people closers, the fact checker will push people further away from
each other.
A better way that
Facebook should adopt to prevent the appearance of fake facts, and at the same
time keep its users connected is pay news organizations in exchange for
featuring trusted and reliable content. Though
it could be expensive, it is worthwhile if Facebook doesn’t want its brand to
be damaged – it would be more expensive to “fix” a brand. In this way, not
falsified information will be spread to the general public, and Facebook users
could enjoy the benefit of reading accurate news faster and more convenient. The
users will know it’s accurate because they are reading contents from trustworthy
news press. And they will save the time determining whether they should “flag”
a piece of information fake or continue reading but secretly suspect if the
information were fake. To conclude, purchasing content from reliable news
organization will make user’s information-gathering experience more effective
and efficient.
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